du Tuesday: The Man Sitting Next To You

du Tuesday is a 'buy 1 movie ticket and get 1 free' promotion that is exclusively available to cinema goers in UAE who are on/use the du telecom network. For three consecutive years, Leo Burnett Dubai have produced award-winning campaigns for the 'du Tuesday product' historically. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers. Leo Burnett Dubai and the director duo tackled this insight through a film that has been crafted to depict the dark side of movie goers