In Australia, there's a serious lack of awareness around children affected by Rare Diseases. Thankfully, organisations like the Steve Waugh Foundation raise funding to provide grants … read morefor these kids. One of the Steve Waugh Foundation's fundraising events is their annual Captain's Ride - A 6-day, 700km Bike ride through NSW. This year, as part of an integrated campaign with Havas and Red Agency, we developed an idea that meant the children affected by Rare Diseases could become part of the ride.
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