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Top 6: September 28th 2016
We all need Vitamin D to keep our bones and muscles healthy. Trouble is we don't get enough Vitamin D from the foods we eat.But, thankfully there’s a natural supplement: The sun.
So
… read morewhy is it that in the UAE the 6th sunniest country on earth (somewhere that gets an average of 9.9 hours of bright sunshine a day, an estimated 80% of the population is Vitamin D deficient? And hence, are undergoing or will undergo the potential threat of suffering from bone and muscle-related health problems caused due to lack of Vitamin D?
With Daman (the leading health insurance brand in the UAE), FP7 McCann Dubai needed to educate people about the importance of Vitamin D as well as getting them to step out into the sun, including during the hot summer months.
read less...Client/Advertiser: National Health Insurance Company – Daman
Agency: FP7/DXB (A Part of McCann Worldgroup)
Director of Marketing (Daman): Andrew Philips
Executive Creative Director: Paul Banham
Senior Creative Director: Oliver Robinson
Creative Team: Filipa Mauricio, Michael Boszko
Regional Head of Strategic Planning: Tahaab Rais
General Manager – Business Unit: Spiro Malak
Design Director: Erol Salcinovic
Senior Strategic Planner: Sameer Islam
Account team: Deblina Gupta, Razan Jalloul, Serena Mendes
