 |
Embed Video
The centerpiece of the campaign is a short animation for movie theaters and internet, which tells the story of Malu Moletom: A girl who lives in a city where everyone wears all the … read moreclothes they have, all at the same time. Nobody realizes that having so many clothes is excessive. On top of that, every night, when the sun goes down, mysterious earthquakes threaten this place.One day, Malu Moletom discovers that the tremors are caused by a Giant who lives in a cave underneath the city. When night falls, he shivers from the cold, thereby shaking the city. Malu Moletom realizes that she can use the extra clothes she has to cover the Giant. Everyone follows her gesture, and this gesture resolves the problem: The Giant stops shivering, the huge problem is resolved, and the Giant goes on to live in society.Agency: Lew Lara TBWA
read less...
Credits
Other credits
Planning Team: Renata d’Avila, Maria Fernanda Haddad e Murilo Chagas
Media Team: Luiz Ritton, Eduardo Shinohara, Suellen Kiss, André Magalhães, Amanda Moura, Caroline Romano, Fabian Mattua e Danielle Farhat
Social Media: Nancy Sestini
Project Manager: Monalisa Paduin
Agency TV Producer: Luzia Oliveira e Paula Buzzi
Film Production: Vetor Zero
Film Directors: Ricardo Carelli, Fabio Acorsi e Marisa Ditllef
Executive Producer: Alberto Lopes e Sergio Salles
Post-Production: Equipe Vetor Zero
Editor: Kaue Kabrera e Bruno Carelli
Finisher: Equipe Vetor Zero
Sound Production: Animal
Composer: André Caccia Bava
Singers: Sandy e Rodrigo Lombardi
Digital Producer: The Goodfellas
Digital Book: NovaHaus
Graphic Producer: Marcos Pedra e Alexandro Coelho
Client: Lu Alckmin, Juliana Lolato, Juliana Burani
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
 |