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Braille Bricks Project The idea was conceived from an insight upon first observing the braille alphabet, which is similar to plastic building bricks that follow the 3x2 post pattern. … read moreFrom this reference, the project's creators, had the challenge of finding original pieces with the brand's classic colors. The entire initiative, from the idea to the manufacture, took approximately a year.With the project completed, Lew Lara TBWA Sao Paulo gave the adapted toy to blind children of ages 7 to 10 years old. The use of the Braille Bricks was filmed and made into a mini documentary, which shows the real reactions of the children, the functionality of the new resource, and the results produced for the students.
read less...Online Creatives: Leandro Pinheiro, Ulisses Razaboni, Felipe Pimentel e Cainã Meneses
Account Team: Ricardo Barros e Fernanda Mariano
Planning Team: Renata d’Avila e Anderson Sales
Media Team: Luiz Ritton, Eduardo Shinohara, Suellen Kiss, Amanda Moura e Danielle
Farhat
Social Media: Nancy Sestini
Art buyer: Ale Sarilho, Sabino, Caio Lobo e Natasha Latronico
Piece Producer: Claudio Rocha
Photographer: Rodrigo Ribeiro
Project Manager: Monalisa Paduin
Agency TV Producer Luzia Oliveira, Marcella Pappiani e Angela Felicio
Agency Production: Marcos Pedra e Alexandro Coelho
Film Production Company: Landia
Film Director: Nixon Freire
Executive Producer: Carolina Dantas e Sebastian Hall
Producer Director: Fabiano Ramos
Director Of Photograpy: Nixon Freire
Art Director: Dartagnan Zavalla
Editor Diego Merulla
Finisher: Henrique Gomes
Pos-Production: Rafael Fernandes
Sound Production: MugShot
Digital Production: BASE
Client: Eliana Cunha, Daniela Coutelle, Priscila Saraiva
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