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Durex: Apology

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Havas Worldwide Singapore created this Durex print ad to celebrate the country's 50th anniversary. The ad apologises for the downward birth rate in Singapore and asks couples to forgo the use of their condoms for the day in honour of this year's SG50 celebrations.

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Durex: Condoms that generate desire.
Durex: Condoms that generate desire.
McCann Paris

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