TV ad: McDonald's: Trust The Tree

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The second TVC in the new McDonald's UK integrated campaign to drive trust in the brand launched on Saturday 16th August. Focusing on the reassuring, sometimes surprising, stories … read more

Category Restaurants & fast food
Client McDonald's
Agency Leo Burnett London
Production Smuggler
Country United Kingdom
Uploaded 19 August, 2014

Credits

Director
Joshua Neale
Executive Creative Director
Justin Tindall
Creative Director
Richard Robinson
Creative Director
Graham Lakeland
Copywriter
Jon Fox
Art Director
Rik Brown
Agency Producer
Michelle Hickey
DoP
Matthias Koenigswieser

Other credits

Planning Director (Creative Agency): Josh Bullmore

Senior Planner (Creative Agency): Sarah Sandford

Account Management (Creative Agency): Rob Cooling, Sarah Kay, Sofia Sarkar, Verity Evans

Media agency: OMD

Planner (Media Agency): Kathryn Armstrong

Editor: Tim Hardy @ Stitch

Production Company Producer: Ben Roberts

Post-production: MPC

Audio post-production: Gary Walker @ 750mph

Music Composer: Mat Davidson

Exposure: National television and VOD

McDonald's: Trust The Tree

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McDonald's: Trust The Tree

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