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Lowe Campbell Ewald has created a new recruitment campaign for Edward Jones, the centerpiece of which is an online video titled “Notes of Thanks,” targeting individuals with 5-8 … read moreyears of professional experience who would consider a career change but are not actively looking. The goal is to encourage this target to rethink what they want out of a career – something that is meaningful and rewarding. They also want viewers to share the video with anyone they know who may be looking for a more rewarding profession. Edward Jones is looking to grow to 20,000 financial advisors by the year 2020.
The video demystifies the role of an Edward Jones Financial Advisor by showcasing the human element of helping clients, whether that’s in the office or out in the community. At Edward Jones, Financial Advisors can make a difference in the lives of clients. The video ends with the message: “Make More Than Just a Living.”
This strategy – focusing on the relationship aspect of the career – is unique to the financial category. Edward Jones Financial Advisors run professional practices but get to know clients on a personal level. This is something the target may not realize about a career at Edward Jones – it's about helping people.
The video will be housed in several areas of the Edward Jones Careers website and YouTube, and also sharable on social media platforms.
read less...Strategy:
Susan Hommel, Director Strategic Planning
Creative:
Amy Wolfe, Art Supervisor
Digital:
Jason Macemore, Associate Director Digital Strategy
Production:
Matt Duggan, Senior Integrated Producer
Martha Torre Carter, Director of Operations, Integrated Production
Jeanne Webber, Director, Business Affairs
Matt Burns, Senior Editor
Stephen Palmer, Operations Manager
Social Media:
Mike Metz, Social Media Strategist
Mike Hoffman, Assistant Social Media Analyst
Legal:
Veronique Tu, Attorney
Todd Chawansky, Attorney
Media:
Daniel Rioux, Director, Media Planning
Russ Scott, Senior Media Planner
Simone Thomas, Digital Media Planner
Analytics:
Janice Easton, Director, Strategic Analytics
Andrew Sarcona, Manager, Digital Analytics
Line Producer: The Work
Audio Mix: John D'Agostini, Audio Engineer
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