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Top 6: November 13th 2013
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Gatorade: The Social Trainers

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Top 6: November 13th 2013
DLV BBDO Milan has released this interactive ad for Gatorade, they created a training platform which offered a free social training service online. Athletes could download there own personnal training plan each week and compare themselves to other athletes.
Credits Other credits

Account digital: Cristina Pontello, Ilaria Milanino

Account ATL: Daria D'Angelo, Lucia Scaffardi

Project Manager: Alessandro Peroncini, Lorenzo Ferrante

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