Network Rail has launched its 'Track Tests' awareness campaign with short film and innovative online game highlighting rail track dangers created by M&C Saatchi.USA Network Rail … read moreintends for the campaign to reduce the number of people accidentally killed or seriously hurt on train tracks. The campaign is the second phase of M&C Saatchi's safety awareness initiative for Network Rail. The campaign uses rapper, Wretch 32, and spoken word performer, George the Poet, in a series of tests, which highlight the difficulty of hearing approaching trains. The tests use binaural sound to see if the pair can identify the direction of an oncoming train - and react in time.
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