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Web Film
New Beetle: Automatic Skip Ad Volkswagen
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To announce the New Fusca (the Brazilian New Beetle), AlmapBBDO Brazil created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched.In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the "skip ad" button. The lettering explains: "New Beetle with DSG Tiptronic transmission. You don't shift gears. Neither does the commercial".
Account Executive: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto and Vanessa Silva Related |
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