DDB Group Sydney and Arnott's Tim Tam has launched a new TVC execution as part of the first chapter of the new 'Truly, Madly Tim Tam' campaign, which was inspired by the imaginations … read moreof passionate Tim Tam fans.
The TVC captures the joy and excitement of Australians as they discover 'The Truly, Madly Tim Tam Orchard'. The orchard was created earlier this month after fans wished that Tim Tam biscuits would grow on trees via the Tim Tam Facebook page.
During the activation, which was created by DDB Sydney and Mango, and held in Sydney's Martin Place, 'The Truly, Madly Tim Tam Orchard' blossomed more than 100,000 Tim Tam biscuits, ripe for the picking.
As part of the campaign, Tim Tam fans will also be able to add their name to the TVC via a Facebook app that enables fans to personalise the advertisements, creating sharable content for social networks.
Says Leif Stromnes, Managing Director Strategy and Innovation at DDB Group Sydney: "The idea behind this first execution of Truly, Madly Tim Tam came straight from our Facebook community and we really wanted to give back to these fans who gave us such a great idea to work with. What better way to come full circle than to create personalised ads which feature the names of individual Tim Tam fans and actually run across both TV and online channels.
Arnott's recent decision to bring its entire brand portfolio to DDB Sydney is testament to the strength of the Truly Madly Tim Tam campaign. We're looking forward to producing the same quality of socially creative work in all of our future activity with the Arnott's team."
Says Susan Massasso, Marketing Director, Arnott's: "The Truly, Madly Tim Tam Orchard demonstrated just how passionate consumers are about the Tim Tam brand. We're thrilled we can now bring this passion to life through the TVC, and share the Truly,Madly Tim Tam campaign with all Australians."
The 30 second TVC will air from Sunday, 20th May with more exciting content and activity planned for the Facebook page www.facebook.com/timtams
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