Freeview has launched a national marketing campaign, spearheaded by a rare 60-second TV roadblock Sunday night on all Australian free-to-air networks.
The roadblock reached millions … read moreof Australian viewers across ABC, Nine, Prime, SBS, Seven, Southern Cross, Ten, WIN and their affiliate regional networks.
The emotive ‘More Moments’ spot showcases some of the most memorable and significant free-to-air TV moments that Australians have ever witnessed and highlights why free TV viewing is such an integral part of Australians’ lives.
It will run until mid week, when the campaign continues with two 30-second spots to be aired over five weeks.
The first highlights the benefits of free-to-air digital TV and the second focuses on how consumers can make the switch to digital TV.
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