Ford: The difference between having a Ford...

Ford Ecuador presents “The Difference Between Having a Ford and Making It Yours”, a campaign that celebrates customization as the ultimate expression of the Ford driving experience. The concept puts genuine accessories in the spotlight, showing how every customer can transform their vehicle into a unique reflection of their lifestyle.
The campaign comes to life both online and offline. In the digital space, it unfolds through lifestyle-driven graphics and videos that inspire adventure, comfort, and style. In traditional media, the message is delivered through magazine prints, in-store activations, and radio spots that capture the excitement of equipping a Ford your way.
Various activations allow customers to experience the value of accessories firsthand: interactive displays, live demonstrations, and engaging dynamics that show how a roof rack, safety kit, or multimedia system can open the door to new adventures.
With this campaign, Ford Ecuador reinforces the idea that having a Ford is special — but making it yours changes everything.