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Top 6: August 20th 2025
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Spotify: Evolving AdsTop 6: August 20th 2025
Spotify’s Daylist was built to be more than just a playlist – it was a living, breathing reflection of your day, changing its vibe and energy as your mood and moments shifted. The only problem? No one knew it existed. Simply announcing the feature wouldn’t cut it. Daylist had to be experienced to be understood – and that’s where we flipped the script on traditional advertising. Introducing Evolving Ads. A campaign that didn’t just promote Daylist – it embodied it. We created ads that evolved, just like Daylist. From sunrise to sundown, the media adapted to your moment, changing its tone, message, and visuals depending on the time of day – just as the playlist would. We didn’t just tell people about Daylist. We made them feel it — and that made all the difference.
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