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Web Film/Experiential
Anytime Fitness: Heavy Bag Earthquake
Australians are held back by gymtimidation - the fear of not fitting in at the gym. In response, Anytime Fitness has launched its new masterbrand campaign, Find Your Fitphoria.
Built on the insight that "there’s no better feeling than finding your fit," the campaign celebrates the emotional high that comes from discovering a workout you truly enjoy. The campaign features five hero films directed by Rabbit’s Al Morrow, each bringing to life a different expression of Fitphoria. From fire-fuelled spin classes to treadmill runs under a disco ball, the films use bold, stylised visuals to capture the energy, emotion and personality that comes with finding a workout that truly fits.
Client: Anytime Fitness Related |
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