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Dreamt up by Mischief, it's that rush of adrenaline that inspired Lunchables’ latest 360 creative campaign, “The Lunchables Effect.” Debuting today via TV, OLV, social and digital, the new campaign evokes the real feelings that its fans have experienced for years, and the brand’s role as a kid-loved and parent-approved lunchtime legend.
Credits
Other credits
Agency
Greg Hahn, Co-Founder and CCO
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Robyn Makinson, Design Director
Oliver McAteer, Partner & Head of Development
Jeff McCrory, Partner, Chief Strategy Officer
Nimisha Jain, EVP, Strategy
Hannah Newport, Group Strategy Director
Will Dempster, EVP & Head of Production
Sam Morgan, Senior Producer
Kerry McKibbin, President and Partner
Alison Whisenant, Managing Director
Diana Baran, Group Account Director
Jacob Lowden, Account Supervisor
Carat
Jackie Reda, SVP, Planning
Francesca Garippa, Senior Director, Planning
Emily Miller Associate Director, Planning
Megan Stewart, Senior Manager, Planning
Indri Saskiaputri, Manager, Planning
Claire MacDonald, Senior Associate, Planning
Chelsea Davis, Director, Digital & Programmatic
Shannon Kearns, Senior Manager, Digital & Programmatic
Grace Mines, Senior Associate, Digital & Programmatic
Rebecca Leondi, Director, Paid Social
Kate Adams, Senior Manager, Paid Social
Angela Chiu, Manager, Paid Social
Morgan Ray, Senior Associate, Paid Social
Zeno Group
Missy Maher, Head Foodie, US
Jamie Dammrich, EVP, Brand
Alysa Winkler, VP, Brand
Bethany Roth, SAS, Brand
Veronica Smith, AS, Earned Media
Lulu Saias, SAE, Brand
Kaylee Braasch, AAE, Brand
