DIRECTV is showing off how it’s bulking up on features and flexibility in its latest steaming hot national advertising campaign – ‘DIRECTV Like You’ve Never Seen It’. Directed by Academy Award-winning filmmaker Taika Waititi, and starring A-list Hollywood celebrities Kumail Nanjiani and Rob Mac (the actor formally known as McElhenney), both known for their significant eye-catching glow-up transformations, DIRECTV’s newest campaign showcases a transformation of its own. The campaign highlights product advancements and upgraded user-experience innovations that elevate the brand to new heights in the world of streaming. In ‘Got Hot,’ Kumail and Rob show off some of DIRECTV’s recent transformations that make it easy to stream DIRECTV without a satellite, more flexible options tailored to consumers’ interests and wallets, and the integration of live TV and on-demand content alongside popular streaming services. In ‘Major Range,’ the launch of industry-first Genre Packs takes centre stage, delivering added value, flexibility, and personalisation through slimmer options such as MySports, MyEntertainment, MyNews, MiEspañol, and MyKids. In ‘Game Day Fit,’ it’s clear that DIRECTV is the ultimate hub for pro and college sports, offering features like Sports Mode and DIRECTV Sports Central.
