iPhone 16: Cat

​Apple has released a new campaign film spotlighting the powerful Clean Up feature in the Photos app on iPhone 16 Pro. Directed by award-winning filmmaker Andreas Nilsson, the playful short follows a couple as one partner uses the Clean Up tool to remove their cat, Garrett, from a photo—only to quickly reconsider and undo the change. The result is a light-hearted yet relatable moment that captures the everyday magic of smart photo editing. Clean Up, powered by Apple Intelligence, allows users to easily remove unwanted objects from their photos while preserving the integrity of the moment. And with the ability to instantly undo edits, users maintain full control over their images.