Nedbank: Don't Learn The Hard Way

In their latest campaign, Nedbank has turned travel insurance advertising on its head by letting criminals do the talking. Instead of lecturing South Africans about the importance of travel insurance, the campaign goes straight to the source: the people who make it necessary. In this case, muggers, pickpockets, and con artists in tourist hotspots like Barcelona, Koh Samui and Paris. The criminals speak proudly about their professions, and how hard they work for your money.