Super Chennai: Super Chennai: It's Hot. It's Happening. 2 of 10

REINTRODUCING CHENNAI ONE FACT AT A TIME

Chennai often gets reduced to a handful of familiar tropes: the heat, the beaches, the filter coffee. But like many cities that carry strong initial impressions, there's usually more happening beneath the surface than outsiders realize.

Our new campaign to change the way people look at Chennai starts from this simple insight: the city has quietly built up some impressive statistics that most people, including many residents, aren't aware of. Chennai leads in areas ranging from healthcare to education to entertainment, but these achievements rarely make it into the broader conversation about what Chennai represents. For a generation that discovers cities through social feeds and quick facts, Chennai needed a fresh introduction.

This outdoor campaign takes those lesser known facts and presents them matter of factly. The approach speaks to GenZ's preference for authentic information over polished marketing.

The visual treatment keeps things clean and contemporary, using vibrant gradients and bold typography. The tagline "It's hot. It's happening." acknowledges the one thing everyone already knows about Chennai while suggesting there might be more worth discovering.

This professional campaign titled 'Super Chennai: It's Hot. It's Happening.' was published in India in July, 2025. It was created for the brand: Super Chennai, by ad agency: Blue Noodles. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 10 media assets. It was submitted 14 minutes ago.