Dolocordralan: Concert

This new campaign for Dolocordralan, one of Peru's most popular anti-inflammatory brands, continues to explore the not so popular side of pain.

Inspired by the daily lives of millions of people, a series of graphic pieces and content were launched to capture the beauty of those moments that are painful but also enjoyable.

The collaboration between La Familia and Laboratorios Portugal, owners of the Dolocordralan brand, has resulted in a creative strategy that speaks in a more romantic, day-to-day and honest way about a category that is well known to people.