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SiriusSatellite Radio Canada announced the launch of a multi-platform campaign encouraging consumers to explore and re-discover the music they've forgotten, or never knew they loved. … read moreCreated by BBDO Toronto and Proximity Canada, the campaign includes television and online ads, just in time for the holiday season.
Executions will also be posted on www.sirius.ca <http://www.sirius.ca/> reflecting the same look and design as the banner ads which includes content for talk, sports and an offer for consumers to receive three months of free service.
Creative Commentary
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read less...Agency, City: BBDO Canada, Toronto
Client: SIRIUS Satellite Radio Canada
Paul Cunningham-Vice President Sales, Marketing & Distribution
Janet Langille- Senior Director, Marketing
Greg Cormier-Senior Marketing Manager, Advertising & Brand
Angela Black – Manager, Online Brand & Content
Susan Fracalanza – Manager Online Services
Katherine Goh- Marketing Coordinator, Brand
Spot Title: Discover Again
Creative director: Ian MacKellar
Copywriter: Rachel Abrams
Art director: Linda Carte
Agency Producer: Tracey Azzopardi
Production House: City: OPC, Toronto
Executive Producer: Harland Weiss
Director: Steven Diller
DP: Stephane Valleé
Editorial: City: School, Toronto
Editor: Mark Morton
Planner: Lynn Fletcher
Account Management: Chris Perron-VP Account Director, Gord Cheesbrough-Account Supervisor, Catherine Crowe-Account Coordinator
Interactive Credits
Agency, City: Proximity Canada, Toronto
Creative director: John Gagne
Associate Creative director: Dave Stevenson
Copywriter: Dave Stevenson
Art director: Geoff Lee
Project Manager: Joanne Sincich
Flash Developer: Lanny Geffen, Richard Lowenberg
Account Management: Lawrence Hwang-Account Director, Priyanka Goswami–Account Supervisor
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