Tesco Mobile: You Got Mogged

​Tesco Mobile is helping parents decode their kids' digital language, in its latest campaign from BBH. New research, commissioned by Tesco Mobile, shows that almost half of parents and carers are not confident in understanding the language that children use online. Concerns around online safety have never been more prevalent. Earlier this year, Netflix’s hit show Adolescence sparked conversations around the language young people use online, with seemingly innocent emojis and words carrying deeper, and sometimes concerning, meanings. In its latest campaign, Tesco Mobile hopes to engage, educate and reassure parents in understanding the language their children speak online, and show that connecting through meaningful conversations can be a powerful first step. With a series of OOH, radio and display executions, the campaign aims to decode some of the common terms that young people use online, ensuring that parents have the tools they need to start conversations, but also helping them to pick up phrases that could signal a chat about online safety is needed