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Bargain Chemist: Sunburn
We all know to head to the hospital for a life-threatening emergency. But for all those not-so-big ones, there’s Bargain Chemist. The new campaign positions the proudly local pharmacy as the go-to for affordable healthcare needs – using a distinctly Kiwi sense of humour to stand out in a typically conservative category.
At the heart of the campaign is a high-energy comedic duo behind the wheel of a branded ambulance, responding to everyday mishaps and guiding Kiwis to Bargain Chemist for a great range of pharmacy solutions at low prices.
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