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Top 6: July 9th 2025
Following its launch last week as reported by CB, CommBank has released the cinematic TVC for its new ‘Doubt Never Did’ campaign via M+C Saatchi Australia, designed to empower Australians to overcome self-doubt and take action towards their personal and business goals. Informed by deep cultural insights and macro trends, the campaign acknowledges that while every Australian has dreams, doubt can be what holds them back. Doubt Never Did is a refreshed platform that aims to inspire self-belief, unlock personal potential, and help Australians take the next step – on their own terms. At the heart of the campaign is a hero film that explores the idea that today’s ‘Great Australian Dream’ looks different foreveryone. Directed by Yianni Warnock of MOFA, the film is set to the iconic soundtrack of Wolfmother’s reimagining of Bon Jovi’s ‘It’s My Life’.
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Head of Strategy: Mike Hyde
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