Wonderful Pistachios: El Stachio

Wonderful Pistachios is turning up the crunch with the release of three new, advertising spots as part of its 'The Don’t Hold Back Snack' campaign. These additions to the evergreen creative series celebrate snacking without restraint - just in time to build consumer appetite for what could be a record-breaking California pistachio harvest this fall. Created by Wonderful Agency and helmed by acclaimed director Harold Einstein, the latest commercials extend the campaign’s playful satire by showing people taking extreme measures to stop snacking until they discover a smarter, more satisfying option: Wonderful Pistachios.