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Greater Anglia: Bringing London Closer, 3

Greater Anglia has launched a new out-of-home push as part of its 'Bringing London Closer' campaign, created by Atomic London. The latest creative execution uses a smart visual metaphor to highlight just how easy and fast it is to travel from East Anglia to the capital by train. Each poster features a stylised folded map, with a train tunnel running through it to suggest the compressed time and distance experienced by Greater Anglia passengers. The striking ads showcase much-loved London destinations that appeal to day-trippers, including Liberty for shopping, the Old Vic for theatre, and Camden Lock for culture and markets.
Credits Other credits

Agency

Chair Ewan Patterson

Head of Design Loty Ray

Producer Alex Coxhill

Head of Strategy Nicky Vita

Strategist Randell Beckford

Managing Director Louise Rudaizky

Business Director Katie Salt

Account Manager Matthew Ferguson

Association B&A Reps

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