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Web Film/Experiential
BBC: Race Across the World Boots
In a bold and brilliantly bonkers stunt, BBC Creative has turned influencer Morgan James into a human-sized ad campaign - by strapping a giant 48-sheet billboard to his back and sending him hiking across East Sussex. This unusual campaign marks the launch of the new season of Race Across the World, BBC’s hit travel reality series. Impossible to miss, the oversized backpack-billboard was designed to reflect the extreme journeys contestants face in the show. But that’s not all… BBC Creative has also partnered with innovative designer @shoesbystella to create a one-of-a-kind pair of trainers, engineered specifically for globe-trotting. Though not available to the show’s contestants (who must travel without these kind of luxuries), these concept shoes are designed to make the trip of a lifetime a little more comfortable, with a built-in compass, torch, mosquito repellent, and detachable ear plugs for those noisy sleeper trains.
Head of Production James Wood Related |
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