The All England Lawn Tennis Club has unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30th June to 13th July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign from the new global brand platform ‘There is only one Wimbledon’. ‘There is only one Wimbledon’ spearheads a long-term brand strategy that reflects the singular character and special magic of The Championships – where sporting history and modern drama meet – while bringing fresh relevance to connect with a broader global audience. At the heart of the 2025 campaign is a cinematic hero film, which captures the psychological intensity and elite physicality of the world’s best players competing on one of sport’s most iconic and prestigious stages.
