Doritos: We're Out of This World

Doritos does it again. The brand that has always celebrated those who dare to go beyond now takes things further than ever before with its new campaign: ‘We're Out of This World.’ The campaign presents a futuristic project on the red planet. An unusual real estate agent leads the narrative—like the ones we see on social media, but in an astronaut suit—who takes us through a surreal neighbourhood inhabited solely by people who dare. From skaters floating through anti-gravity suburbs, to furries running freely across craters, to molten cheese fountains as the sole energy source. The campaign imagines an inclusive, free, and wild version of what could be a new home for those who don’t always feel welcome on Earth.