Print ad: Toyota: Toyota Relax

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Toyota makes it frighteningly easy to choose service.

Toyota is taking a bold creative turn to promote something as unsexy as… car servicing. With a horror-inspired campaign, the brand introduces a fresh approach to marketing Toyota Relax – a service-activated warranty that extends your car’s coverage for up to 10 years.

Category Automotive
Client Toyota Denmark
Agency Marketsquare
Production Marketsquare
Country Denmark
Uploaded 7 May, 2025

Credits

Executive Creative Director
David Asmussen
Creative Director
René Kammersgaard
Creative Lead
Louis Isaak
Photographer
Kim Tonning

Other credits

MARKETSQUARE

Creative Director: René Kammersgaard

Lead Creative: Louis Isaak

Digital Director: Mikkel Wendelboe

ECD / Partner: David Asmussen

Art Director: Aslak Sandstrøm

Agency Producer: Nicolai Schierbeck

Photographer: Kim Tonning

·

TOYOTA:

Marketing manager: Nikolaj Ledet

Owner Experience specialist: Sanne Engelsted

Digital Marketing Manager: Alex Backer

·

GIANTS & TOYS

Director: Gustav Egerstedt, Giants & Toys

Exec Producer: Tilde F Klinth, Giants & Toys

Producer: Niklas Jakobsson, Giants & Toys

DOP: Kenneth Ishii, Rockson Agency

SFX make & costumes: Erik Haneskog & Gunnar Haneskog

Toyota: Toyota Relax - Zombie

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