British Airways: Gargoyle on a Smartphone

Travel essentials come in many forms from WiFi and luggage to refreshments, rewards, discovery and family - all are vital to help improve any given journey. In a move to show its customers that it understands all of their needs, British Airways in partnership with Uncommon Creative Studio has created a series of outdoor activities to celebrate British Airways’ offering. The crafted executions reflect how British Airways’ benefits aren’t subject to change and its travel essentials on offer are set in stone through crafted marble statues. Each of the seven sculptures are inspired by real European statues and tied to destinations served by British Airways - only the most iconic and unique statues from around the globe were selected. These classic figures were then reimagined with a modern twist, a ‘Gargoyle on a Smartphone’ representing WiFi messaging, a ‘Cherub with a Passport’ symbolising Central London airports, and a ‘Statue of David with Shopping Bags’ to highlight British Airways’ travel experience.