In the sports world, brand messaging tends to focus on the individual, idolising those with a rise-and-grind mentality. Levelwear has launched its first campaign by Broken Heart Love … read moreAffair that breaks through by reminding us that while one person may be the champion, no one wins alone. Levelwear, a Canadian-based athletic apparel brand, hired Broken Heart Love Affair to help the organisation articulate its brand. The result is a bold brand platform – ‘We Win As One’ – asserting Levelwear's belief that even in individual sports, it takes a team to succeed. To introduce this ethos to the world, Levelwear and BHLA are bringing this ‘team-over-everything’ mentality to Consumers in Canada and the US through a new brand campaign. The spot features the brand’s new rally cry that speaks to athletes and fans alike: Who’s With You? It challenges viewers to consider their personal team through a not-so-typical day on tour with PGA Tour golfer and Levelwear athlete, Adam Hadwin.
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