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Orkin Pest Control: Pests are Smart, Orkin Pros are Smarter
Orkin, a leader in the pest control industry, in partnership with their creative agency DDB Chicago, is kicking off the pest season with a bold new national campaign, “Pests are Smart, Orkin Pros are Smarter.” The campaign highlights the surprisingly clever way pests sneak into our homes and businesses-- and the even smarter Orkin Pros who stop them in their tracks. Pests are smart, but Orkin Pros are even smarter is the driving insight behind the campaign’s narrative. From beer-loving cockroaches to fearless backyard mosquitoes, each spot of the campaign, featuring Wes Anderson team’s handcrafted-designed puppets, taps into real entomological facts to show how cunning pests can be – until they run into an Orkin Pro. Armed with more than 160 hours of training and unmatched expertise, Orkin Pros are always one stop ahead. Using the handcrafted puppets and insights from Orkin’s team of entomologists, the campaign brings pests to life in an unexpectedly lifelike and cinematic way. The unexpectedly charming puppets are voiced by a talented lineup that includes Brian Huskey, Hugh Scott, and Chris Candy, son of comedy legend John Candy.
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