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Web Film
CENTRAL DA VISAO (Vision Care Center): The Line No One Sees
To raise awareness of Brazil’s largest public health surgery waitlist — over 167,500 people waiting for cataract surgery — we created a film that shows a line no one sees. Using AI-generated images, we brought to life a hauntingly realistic line of elderly, blindfolded Brazilians standing in silence. Using A.I. was not only a creative choice, but a strategic one: only with artificial intelligence could we represent the real absurdity of this queue — one that exists in the system, but is invisible to society. The core idea was to use something unreal (AI) to reveal something so real that no camera could capture: a line that spans years, not meters — and that only becomes visible when we choose to see it. Launched during “Brown April,” Brazil’s national month for blindness prevention, the film speaks not to the patients, but to their families — those who can help take them out of the dark.
CGI: DI ROGRIGUES |
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