78% of French people don’t know that KFC’s Tenders are handmade on-site. A blind spot with real impact in a market where 'handmade' is synonymous with quality and authenticity - and … read morea missed opportunity against competitors relying on industrial processes. At KFC, Tenders are handmade on-site, every day. So the team thought: why not apply the same method… to the adverting campaign itself? With Handmade Billboards from Havas Paris, KFC France takes a bold detour from traditional OOH: a 100% handcrafted, 100% one-of-a-kind activation.
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