Being brave, enjoying life, and daring to say “no”—this is the message behind Tecate’s latest campaign, the Mexican beer brand. The campaign enlists the help of legendary actor … read moreSylvester Stallone and features high-quality production that enhances its iconic imagery through special effects. The centrepiece of the campaign is a 60-second spot directed by Armando Bó, an Oscar-winning filmmaker known for co-writing Birdman, with co-direction by Sebastian Lopez. Starring Sylvester Stallone, who has collaborated with the brand for over a decade, the ad features the actor soaring atop Tecate’s iconic eagle to come to the aid of the indecisive. Stallone rides a giant, digitally created eagle, brought to life using the same visual effects techniques as House of the Dragon. The epic scene is set to Andrea Bocelli’s Por Ti Volaré, adding a dramatic and emotional touch to the production.
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