TikTok: Uzithole

In South African townships, high data costs make internet access a luxury, cutting communities off from opportunities to learn and grow. TikTok, a platform built on discovery, found an innovative way to bridge this gap – by transforming neglected township walls into WiFi-enabled murals that provided free connectivity.

More than just art, these murals featured TikTok’s “Discover Yourself” message in local languages, ensuring deeper cultural resonance by aligning with the dialect of each community. The murals became digital entry points, encouraging app downloads and offering free access to TikTok’s most educational and inspirational content.

This campaign repurposed physical spaces to provide digital empowerment. It wasn’t just about painting walls; it was about breaking down barriers to access and making TikTok’s promise of discovery truly inclusive and accessible to all.