THE ICONIC: The Banner Ad Changeroom

Only 0.05% of banner ads actually get clicked on. There's even a term to describe the fact that people don't look at them - Banner Blindness.

THE ICONIC wanted to get people looking at their banner ads. Introducing 'The Banner Ad Changeroom', a live activation where real customers could show off real looks inside the confines of a tiny banner-ad-sized box. We set up a pop-up store in Sydney's CBD and invited our customers to select an outfit and show it off in a banner ad that was broadcast live to thousands of websites all over the Internet. We even broadcast the most popular looks into digital OOH.