Outdoor ad: LION: Zero Carbs. 100% Beer. Beerboards

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The all new XXXX Ultra has zero carbs, but is still 100% beer. So XXXX made sure the launch billboard were also made of 100% beer and didn't contain a single carb. The carbonated Beerboards popped up all around Queensland.

Category Drinks, alcoholic
Client XXXX Gold
Agency Thinkerbell
Country Australia
Uploaded 10 March, 2025

Credits

Chief Creative Officer
Tom Wenborn
National Chief Creative Officer
Jim Ingram
Creative Director
Jonny Rands
Producer
Char Wren
Art Director
Lily Lazzaroti
Copywriter
Annabel Begeng
Head of Craft
Keir Vaughn
Account Director
Timmi Tsapialaris
Group Account Director
Laura Stevenson
Studio/Production Director
jamie lane

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