In the Philippines, 87% of Filipinos report stress and anxiety. That's why Jollibee, the Philippines' biggest fast food chain that stands for joy, launched Joy Meter. The Joy Meter … read moreemploys face tracking tech that detects smiles, and analyzes them in real-time. The wider the smile, the bigger the discount — turning Filipinos all over the country into joyful customers. In the first 16 days, 21,501 smiles were rewarded, resulting in a 75% increase in sales growth (December 2024 vs. December 2023). Additionally, the activation is set for rollout from 10 to 1,000+ stores nationwide. The technology was built by GIGIL METAMA, the innovation arm of GIGIL, for long-time client Jollibee.
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