Huggies is building on its new Hugs Change Everything brand platform with the launch of Sound of a Hug—an innovative digital tool that creates a sleep track inspired by a parent’s … read moreheartbeat to help support their baby’s development. Launched earlier in 2024, the Hugs Change Everything platform champions the science-backed benefits of hugs for a developing baby. This latest innovation spotlights the sound of a hug—the parent’s heartbeat—proven to help calm baby and regulate a baby’s heart rate. By turning their heartbeat into a sleep track, parents can extend those benefits long after their baby is put down. Sound of a Hug is experienced on the interactive website, SoundofaHug.com, where parents can generate a unique sleep track set to the rhythm of their heartbeat. By entering additional variables like baby’s mood, what type of sleeper they are, and time of day, the track musically transforms in real time to provide the ideal soundscape for your baby. With over 50,000 possible outcomes, each track is as unique as the heartbeat it’s based on.
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Executive Director, Comms Planning & Technology: Sean Bell
Strategy Directors: Meredith Ferguson, Sarah Yim
Media Agency: Ignite
Media Team: Ali Tinker, Fahmida Islam, Sam Storey, Ghaith Alkhatib, James Thomas, Jasmin Shirazi, Emily Matias, Tanya Nigam, Joannie Vuong, Nisha Shah, Kristine Hirst, Min Kim
