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OURA: I Take You, Body. In Sickness And In Health
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OURA’s first brand spot with Goodby Silverstein & Partners (GS&P) tells an emotional story of one woman’s commitment—to herself. The spot is running in the summer Olympics. The words, “I take you, body. In sickness and in health,” open the spot as a promise of acceptance and instantly subvert the marriage vows we’re so used to hearing. Where we’d usually see a couple, one woman makes a commitment to cherish and nurture the powerful relationship she has with her body.
Client Chief Marketing Officer: Doug Sweeny |
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