Vodka Cruiser, known for their light and fruity premixes, have embraced their dark side with two dark new cola flavours. To launch the drinks, they invited Aussies in their villain … read moreera to embrace their dark side too — by having their ex hexed by notable witch Ms Angela Dix.
To enter, the scorned lovers offered up items their exes left behind via an online hexing portal for a free four pack of the new drinks. With a twist of signature Cruiser sass, the cheeky hexes included a lifetime of tissues in the wash, being assigned the middle seat on every flight, patchy Wi-Fi, and more.
The campaign saw overwhelming demand, with all hexes and accompanying 4-packs claimed within 24 hours of the giveaway’s launch on socials, Tinder, and online.
read less...