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International Olympic Committee, International Paralympic Committee and Deloitte: The First Effect


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Worldwide Olympic and Paralympic Partner Deloitte and the International Olympic Committee (IOC) launched The First Effect', a co-branded campaign which set out to create a new metric read more
Credits Other credits

Deloitte Access Economics Partner: John O’Mahoney

Economists: Jack Crooks & Ashleigh Hanna

Athlete Strategy & Management: Allied Sports

Stock footage: Getty Images

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