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Lexus: Wow
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The centerpiece of this new campaign is a commercial that showcases the ability of Lexus Relax to surprise anyone... even the trucks driving by on the highway. In this visual, we see how the appearance of a Lexus NX, through a rural setting and coming together with a voiceover explaining the terms of its warranty, causes the truck´s reaction. It's a resource that shows us, from a different and creative perspective, the benefit that Lexus offers. All of this is presented through a continuous shot that transmits a premium atmosphere while maintaining the intelligent humor usually employed by Lexus in its campaigns.
Client contact: Laura Díez Parajón and Aurelio García Related |
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