TV ad: Miller Lite: Suite

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In 1975, Miller Lite sparked a debate where iconic stars disagreed for decades: what’s the best thing about Miller Lite? Does it Taste Great, or is it Less Filling? To revive the iconic dispute, Miller Lite is introducing a new generation of All Stars who will go head to head in a new, modern evolution of the campaign, airing for the first time during March Madness today.

Category Drinks, alcoholic
Client Miller Lite
Agency Leo Burnett Chicago / Alma
Country United States of America
Uploaded 28 March, 2024

Credits

Executive Creative Director
Christian Liu
Chief Creative Officer
Britt Nolan
Executive Creative Director
Jorge Murillo
Assoc Creative Director
WIll Santos
Assoc Creative Director
Martin DeFerrari
Assoc Creative Director
Luis Felipe Nuñez
Assoc Creative Director
Eddie Seiglie
Copywriter
George Apfelbach
Copywriter
Nick Stoner
Copywriter
mary adams
Art Director
Hache Hernandez
Art Director
Nick Howard

Other credits

Agency

Chief Operating Officer Liz Taylor

Account Director Carly Richter

Account Executive Jess Kemp

Head of Strategy Sam Cescau

Strategist Shannon Haley

Head of Production Ashley Geisheker

Executive Producer Will St. Clair

Producer Sarah Tomick

Producer Natalie Kelly

Business Affairs Manager Amy Manning

Director of Business Affairs Linda Yeun

Research & Development Mags Carlson

Agency Alma

Planning Director Mauricio Cadena

Account Director Karen Udler

Account Director Jose Hawayek

Account Handling Stephanie Albrecht

Agency Merkle

Media Connect Publicis Media

PR Phaedon

Miller Lite: Suite

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Miller Lite: Suite

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