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ASB: Training Day


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With New Zealanders losing $198 million a year to scammers, even the country’s most beloved advertising couple were ready to take a stand.
Credits Other credits

Production Company: FINCH

Executive Producers: Bex Kelly, Corey Esse

Director: Alex Roberts

Producer: Nikki Walker

DP: Marty Williams

Production Design: Jon Lithgow

Editor: Julian Currin

Audio: Franklin Road Music & Sound

Online: Creature Post

Colourist: Pete Ritchie

Photographer: Reagen Butler

Retoucher: Sixty-Four

Stills Producer: Collective Force



Media Agency: Initiative Aotearoa



Client: ASB

Chief Marketing Officer: Helen Fitzsimons

Head of Brand Experience: Rachel Aikin

Chapter Lead Personal Marketing: Morgan Lee

Brand Experience Lead: Bianca Osborne

Brand Manager: Rosi Carter

Direct Campaign Manager: Divya Patel

Senior Social Media Manager: Jasmine Taggart

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