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Web Film
Home Centre: The Creature
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Titled ‘The Creature’, the film tells a story about a topic that is rarely touched upon by other brands in the region. It shows the two protagonists facing coldness, indifference, and apathy while in pursuit of their goal. This is a story of doubt, rejection, and pain. Yet, a tale of persistence, courage, and acceptance.
15% of homes in the Middle East are homes that are of mixed families, owing to remarriages. But, women marrying again is seen as a taboo – not many topic about it owing to social and cultural prejudices. And no brand has ever delved into it. The film is the first piece of a bigger campaign that will not only celebrate stepfathers but importantly, talk about the bigger topic of remarriage in the Arab world. It tells the story of a child who goes through the stages of fear, disgust, angst, and confusion against an evil creature who is going to rob him of his mother’s love, the warmth of his home, and everything that he holds dear. But through the course of the film, we see that the child’s views about the monster change over a period of months, and he finally accepts the creature - his stepdad. The film ends with a message – stepdads are the dads who step up. The track behind the film is an original soundtrack, written and composed for this film. Titled “the lighthouse and the boat”, the song is told through the metaphor of a lighthouse and a boat, encompassing the relationship between two people - a stepfather and a son - two worlds apart, trying to fill a missing gap in their life. A song of pain, anxiety, angst, the need for belonging, for connection and love, that we all feel in any deep life-long relationships that we share with someone else. In life, both stepfathers and sons, are the lighthouses to each other as well as the boats to each other, finding their way to each other, amidst the stormy tides and the endless darkness of the sea.
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